© 2016 by Cao Thi Nguyen Nguyen (Jo Lavie) | Graphic Designer.

SAVING ENDANGERED ANIMALS

Personal Project | DPI 's Final Portfolio | 9/2015

1st Best Portfolio | Guests ' Choice Award | Students' Choice Award

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CHALLENGE

“Vietnam, the biggest hub for illegal rhino horn trafficking, has done little to stop it’ – an online article title of Los Angeles Times. Since 2015, this issue has been extremely harsh in Viet Nam. Some Vietnamese has believed that rhino horn can cure cancer, which made them hunt for them. I am a Vietnamese and I am aware of the cause of this issue came from the misleading knowledge. Not only rhinos but there are also other animals like elephants and tigers are threaten because of this believes.

My purpose is to provide information, by giving them the truths of these believes and the facts that they have not known yet. “Just because you do not see it, does not mean it not there. Just because you do not witness it, doesn't mean it does not happen.”

SOLUTION

 

I came up with 2 Popup Books. The first book, I call it “THE RED BOOK” and the second one is “THE GREEN BOOK”. Why popup? I understood that it would be boring if giving truths and facts by just texts and images. That is why, to stimulate the readers, 2 popup books let them directly interact with each page and encourage them to turn to the next page till the end.

 

“THE RED BOOK” is the “ugly” truths and facts about the situations of 3 animals at the present. I choose the “hot” colors to emphasize the seriousness and harshness.

 

“THE GREEN BOOK” is more of my imagination of the future if we save these animals. I choose the “cool” colors to show the brightness, freshness and harmony of the future.

 

How to connect 2 books for readers to read both. A poster and the last page of 2 books will do. How?

 

I will show you now.

 

 Let the journey begin. Please enjoy!

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Let the journey begin!

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See the Poster &  Answer the Question on it.

Click on the option that you choice below.

Step 1: ​​MAKE YOUR CHOICE

Step 2: ​​READ THE BOOK  OF YOUR CHOICE

 

THE RED BOOK

Do you know what you do not know about these animals ' lives.

 

THE GREEN BOOK

Let me take you to my imagination!

How our future would be like if we save these animals.

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Gallery

 

Moments and some pictures through out this project!

THANK YOU